Vision Iconic by Binghatti is a 66-storey, Mercedes-Benz-inspired residential landmark within Mercedes-Benz Places, Binghatti City in Nad Al Sheba, offering 1 to 5-bedroom apartments and duplexes from AED 2,600,000.
STARTING PRICE: 2,600,000
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Vision Iconic presents a 1 to 5-bedroom apartment and duplex collection within Mercedes-Benz Places, Binghatti City, combining Mercedes-Benz-inspired architecture with strong Meydan connectivity, with handover expected in Q4 2028.
Vision Iconic offers a 70/30 payment plan: 20 percent as a down payment, 50 percent during construction, and the remaining 30 percent on handover, giving buyers a clear, staged commitment ahead of the Q4 2028 completion.
Vision Iconic rises 66 residential floors above a five-level parking podium within Mercedes-Benz Places,Binghatti City in Nad Al Sheba, one of 12 towers within a masterplan expected to eventually hold more than 13,000 residences. The tower's sculpted, aerodynamic form draws directly on Mercedes-Benz's flagship concept cars, reaching approximately 341 metres and anchoring the wider masterplan as its signature building rather than a standard apartment complex.
The tower offers 1, 2, and 3-bedroom apartments alongside 4 and 5-bedroom duplex configurations, with 21 ground-floor retail units supporting everyday convenience. Starting from AED 2,600,000, sizes range from 836 sq ft for a 1-bedroom through 1,927 sq ft for a 2-bedroom and 2,493 sq ft for a 3-bedroom, up to 3,022 sq ft for the 4-bedroom duplex and 3,776 sq ft for the 5-bedroom duplex. A 20 percent down payment, 50 percent during construction, and 30 percent on handover payment plan gives buyers a clear, staged path to ownership ahead of the Q4 2028 completion.
Residents have access to a swimming pool, a gym, and a children's play area, with direct connections to Al Khail Road (E44) and Sheikh Mohammed Bin Zayed Road (E311) keeping the tower firmly linked to Meydan and the wider city despite its landmark scale.



Tower 6
Size: 689 – 861 sqft
Bedrooms: 1
Bathrooms: 0

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Vision Iconic sits withinNad Al Sheba, part of the wider Meydan district, close to Meydan Racecourse and within easy reach of Downtown Dubai, Burj Khalifa, and Dubai Mall, all approximately 8 to 10 minutes away. Business Bay is around 15 minutes, and Dubai International Airport roughly 25 minutes, with direct connections to Al Khail Road (E44) and Sheikh Mohammed Bin Zayed Road (E311) keeping the wider city within easy reach despite the area's more restrained, road-led character compared with Dubai's waterfront districts.

Vision Iconic — Nad Al Sheba

Binghatti Properties continues its pattern of high-profile branded collaborations with Vision Iconic, following its earlier partnerships across the Mercedes-Benz Places masterplan. Known for bold, distinctive architecture and technology-driven construction, Binghatti positions Vision Iconic as the anchor tower within a 12-building, Mercedes-Benz-branded city concept, extending the same brand-led approach that has defined its recent Dubai portfolio into one of its largest masterplan commitments to date.


Vision Iconic's position as the signature tower within a 12-tower, Mercedes-Benz-branded masterplan gives it a distinct edge over a standalone branded launch: buyers are backing an entire branded city concept rather than a single building, with sibling towers steadily filling out the surrounding neighborhood. The full 1 to 5-bedroom range, correcting an earlier 4 and 5-bedroom only description, means the project genuinely serves both smaller-ticket investors starting from AED 2.6 million and larger-budget buyers seeking a duplex. Binghatti's established Dubai delivery record and the branded Mercedes-Benz association both support long-term resale and rental appeal, though buyers should confirm current unit availability and pricing directly, since branded towers of this scale typically see meaningful price movement between launch and handover.
— Ahad Siddiq
Managing Director
Next Level Real Estate

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